Google gets its way, bakes a user-tracking ad platform directly into Chrome
-
Google has baked a new ad tracking platform directly into Chrome that generates user "topics" to share with advertisers.
-
The tracking platform was previously called FLoC and Topics API, and has faced widespread opposition.
-
Google says it will block third-party cookies in Chrome in 2024, arguing this ad tracking system is better privacy than third-party cookies.
-
Users will see a pop-up about "ad privacy" in Chrome as the tracking rolls out. It can be disabled in settings.
-
The author argues Google is forcing this tracking into Chrome despite user opposition, as Google controls Chrome and relies on ads for revenue.
![](https://cdn.arstechnica.net/wp-content/uploads/2019/04/3-760x380.jpg)