Google Rolls Out Privacy Sandbox to Replace Third-Party Cookies for Ad Targeting
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Google has started rolling out its new Privacy Sandbox ad platform in Chrome to replace third-party cookies for tracking user interests. It generates topics based on browsing history to show relevant ads.
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Privacy Sandbox has 3 components Ad Topics to determine interests, Site-suggested ads for remarketing, and Ad Measurement for analytics.
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Google says Privacy Sandbox increases privacy by processing data locally in the browser rather than via third-party cookies.
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Apple, Mozilla and W3C have raised concerns about Privacy Sandbox lacking multi-stakeholder support and fragmenting the web.
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Users can disable Privacy Sandbox in Chrome's Ad Privacy settings by toggling off Ad Topics, Site-suggested ads and Ad Measurement.