Funflation Fever: How Shifting Consumer Priorities Are Fueling Booming Demand for Live Entertainment Experiences
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Consumer spending is shifting toward experiences like live entertainment, fueling "funflation."
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Strong demand and social media are enabling more events and opportunities for dynamic pricing.
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Live events are hard to replicate virtually, making them resilient to disruption.
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Sponsorships and experiential marketing are growing, supporting live entertainment.
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Factors like pent-up demand boosted recent entertainment spending, but shifting consumer priorities may sustain higher spending levels.