Kellogg Splits Into Snack Company Kellanova and Cereal Company WK Kellogg Amid Growth Concerns
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Kellogg is splitting into two companies snack business Kellanova and cereal business WK Kellogg.
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Kellanova will house brands like Pringles and Cheez-It, led by current Kellogg CEO.
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WK Kellogg will contain cereal brands like Froot Loops, led by new management.
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Wall Street skeptical on growth prospects for both companies.
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Kellanova must jumpstart sales growth in snacks.