Breakfast Habits Changing as Fewer Americans Eat Traditional Morning Meals

Only 35% of Americans eat a traditional breakfast 7 days a week, indicating changing tastes and preferences.
Kellogg is splitting into 2 companies, with 60% of sales now from snacks rather than cereal, a sign of declining cereal demand.
Many people now opt for on-the-go breakfast options like bars and sandwiches due to busier lifestyles.
High schoolers have been skipping breakfast more, especially female and minority students, raising health concerns.
People are still eating breakfast but nutritionists caution that many popular options lack proper nutrients the body needs.

marketwatch.com

Relevant topic timeline:

9/17/2023

Kellogg Splits Off Cereal Business to Focus on Snacks as Sales Decline

Kellogg, the American junk food giant, is spinning off its North America cereal division into a new company named WK Kellogg, as it expects the cereal industry to continue its decline and wants to focus on the more attractive snacking segment.

10/2/2023

Kellogg Splits Into Snack Company Kellanova and Cereal Company WK Kellogg Amid Growth Concerns

Kellogg will officially split into two companies, with Kellanova housing snack brands and the plant-based food business, and WK Kellogg Co focusing on the cereal business and cutting costs to improve margins.