Lululemon and Peloton Team Up for Apparel, Content, and Retail Partnership

lululemon and Peloton announce 5-year global partnership with apparel, content, and retail collaborations
Starting Oct 2023, co-branded apparel available at Peloton stores and lululemon Studio members get Peloton classes
Peloton becomes exclusive digital fitness provider for lululemon Studio members starting Nov 2023
Select Peloton instructors to become lululemon ambassadors
Partnership expands brand awareness and reach for both companies in US, Canada, UK, Germany, Australia

businesswire.com

Relevant topic timeline:

8/31/2023

Lululemon gets mixed reception as sales stay strong (NASDAQ:LULU)

Lululemon Athletica Inc. reported strong sales growth, beating expectations and outperforming its peers in the yoga wear market, with revenue expected to reach $2.165B to $2.190B for the third quarter and $9.51B to $9.57B for the year.

9/27/2023

Peloton Partners with Lululemon, Acquires Mirror as Rival Product

Peloton's stock jumps after announcing a partnership with Lululemon that will result in the discontinuation of Lululemon's Studio Mirror exercise screen.