Peloton Partners with Lululemon, Acquires Mirror as Rival Product

Peloton announced a partnership with Lululemon Athletica
Lululemon will stop selling its Studio Mirror exercise screen as part of the deal
Peloton share price surged in after-hours trading on the news
The deal eliminates a rival product for Peloton
Lululemon customers will get access to Peloton's fitness content and products

barrons.com

Relevant topic timeline:

8/23/2023

Peloton shares fall after posting wider-than-expected loss, falling sales due to Bike recall, seasonality

Peloton reported a wider-than-expected loss and a drop in new subscribers in its fourth fiscal quarter due to its recall of the Bike seat post and seasonal factors, causing shares to plummet; however, the company remains optimistic about its future and is implementing new strategies for growth.

8/29/2023

Peloton Interactive Inc. stock outperforms market on strong trading day

Peloton Interactive Inc. shares rose 3.75% as the stock outperformed some of its competitors with a fourth consecutive day of gains.

9/27/2023

Peloton and Lululemon Team Up in Major Partnership

Peloton and Lululemon have formed a five-year partnership, with Peloton becoming the exclusive fitness content provider for Lululemon's exercise app and Lululemon becoming Peloton's primary athletic apparel partner, resulting in a surge in Peloton's stock.

9/27/2023

Stocks Mixed as Meta Rebounds But Tesla and Peloton Make Moves

Dow Jones futures rose slightly after hours, along with S&P 500 futures and Nasdaq futures, following a mixed day in the stock market as Treasury yields reached new long-term peaks. Peloton Interactive (PTON) experienced a significant increase in stock value due to a partnership with Lululemon Athletica (LULU).