Posted 9/27/2023, 8:15:29 PM

Peloton and Lululemon Team Up in Major Partnership

Peloton and Lululemon announced a 5-year partnership, with Peloton becoming exclusive fitness content provider for Lululemon's app.
Lululemon will become Peloton's primary athletic apparel partner, and some instructors will be ambassadors.
Peloton stock jumped 10% on the news, while Lululemon shares were flat.
Lululemon plans to stop selling its Studio Mirror by the end of 2022.
News comes after Peloton announced co-founder Tom Cortese is leaving, as it shifts strategy under CEO Barry McCarthy.

cnbc.com

Relevant topic timeline:

8/31/2023

Lululemon gets mixed reception as sales stay strong (NASDAQ:LULU)

Lululemon Athletica Inc. reported strong sales growth, beating expectations and outperforming its peers in the yoga wear market, with revenue expected to reach $2.165B to $2.190B for the third quarter and $9.51B to $9.57B for the year.

9/27/2023

Peloton Partners with Lululemon, Acquires Mirror as Rival Product

Peloton's stock jumps after announcing a partnership with Lululemon that will result in the discontinuation of Lululemon's Studio Mirror exercise screen.