Meta Considers Monthly Fee for Ad-Free Instagram and Facebook to Comply with EU Privacy Rules

Meta explores monthly fee for ad-free Instagram and Facebook
Proposal is response to EU rules around personal data and targeted ads
Monthly fee would remove ads from Instagram and Facebook
Move represents shift in Meta's ad-based business model
EU rules threaten Meta's current advertising approach

barrons.com

Relevant topic timeline:

9/5/2023

Facebook’s unloved ‘News’ tab is going away in Europe

Facebook's parent company, Meta, plans to remove the News tab in the UK, France, and Germany, prioritizing short-form video content instead. This follows previous actions to devalue news on the platform and emulate TikTok. Facebook News will only remain in the US and Australia after the changes take effect. Users will still see news article links on their feeds, and publishers can utilize Reels and the ads system to reach broader audiences. Meta will fulfill existing obligations with publishers until December, but no new deals or products will be offered in those countries. Meta is also considering ad-free paid subscriptions in Europe to address data collection and privacy concerns.

9/19/2023

Musk Floats Twitter Fee to Deter Bots, Chats with Netanyahu Amid Ad Slump

Twitter, now known as online platform X, may introduce a monthly fee for all users as part of an effort to combat bots and reduce the spread of misinformation.

10/3/2023

Meta May Charge EU Users Up to $14 Monthly for Ad-Free Facebook and Instagram to Comply with EU Privacy Rules

Meta is considering offering subscription versions of Instagram and Facebook in Europe, costing around $10.50 on desktop and $14 on mobile, in order to comply with the EU's crackdown on personalized advertising.

10/3/2023

Meta Mulls Charging EU Users to Avoid Tracking Ads, Drawing Privacy Group Backlash

Facebook and Instagram owner Meta is reportedly in talks with European Union data protection regulators to launch an ad-free subscription version of its services in the region, as it faces challenges to its tracking and profiling practices that allegedly breach EU privacy laws.

10/4/2023

Social Media Giants Begin Charging for Ad-Free Tiers as Users Increasingly Willing to Pay

Major social media platforms such as Meta, TikTok, Twitter, YouTube, Snapchat, Instagram, and Facebook are introducing premium tiers or ad-free subscription plans, signaling a new era where users are expected to pay for access to memes and tweets. This shift in the business model creates perverse incentives and resembles the anti-consumer approach seen in the airline industry.

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Posted 10/3/2023, 9:33:00 AM

Meta Considers Monthly Fee for Ad-Free Instagram and Facebook to Comply with EU Privacy Rules

Meta explores monthly fee for ad-free Instagram and Facebook
Proposal is response to EU rules around personal data and targeted ads
Monthly fee would remove ads from Instagram and Facebook
Move represents shift in Meta's ad-based business model
EU rules threaten Meta's current advertising approach

barrons.com

Relevant topic timeline:

9/5/2023

Facebook’s unloved ‘News’ tab is going away in Europe

9/19/2023

Musk Floats Twitter Fee to Deter Bots, Chats with Netanyahu Amid Ad Slump

Twitter, now known as online platform X, may introduce a monthly fee for all users as part of an effort to combat bots and reduce the spread of misinformation.

10/3/2023

Meta May Charge EU Users Up to $14 Monthly for Ad-Free Facebook and Instagram to Comply with EU Privacy Rules

10/3/2023

Meta Mulls Charging EU Users to Avoid Tracking Ads, Drawing Privacy Group Backlash

10/4/2023

Social Media Giants Begin Charging for Ad-Free Tiers as Users Increasingly Willing to Pay