Meta May Charge EU Users Up to $14 Monthly for Ad-Free Facebook and Instagram to Comply with EU Privacy Rules

Meta considering charging EU users $14/month for ad-free Facebook and Instagram if they don't consent to personalized ads
Would be attempt to comply with EU crackdown on targeted advertising
Potential monthly fees - $10.50 for desktop, $14 for mobile due to Apple/Google commissions
Ads based on user data integral to Meta's business model, but under pressure
Latest sign of EU's tough regulations forcing changes, e.g. $1.3B fine and delayed launch of Threads

businessinsider.com

Relevant topic timeline:

9/5/2023

Facebook’s unloved ‘News’ tab is going away in Europe

Facebook's parent company, Meta, plans to remove the News tab in the UK, France, and Germany, prioritizing short-form video content instead. This follows previous actions to devalue news on the platform and emulate TikTok. Facebook News will only remain in the US and Australia after the changes take effect. Users will still see news article links on their feeds, and publishers can utilize Reels and the ads system to reach broader audiences. Meta will fulfill existing obligations with publishers until December, but no new deals or products will be offered in those countries. Meta is also considering ad-free paid subscriptions in Europe to address data collection and privacy concerns.

10/3/2023

Meta Considers Monthly Fee for Ad-Free Instagram and Facebook to Comply with EU Privacy Rules

Meta Platforms is considering implementing a monthly fee for ad-free access to Instagram and Facebook as a way to navigate European Union regulations.

10/3/2023

Meta Mulls Charging EU Users to Avoid Tracking Ads, Drawing Privacy Group Backlash

Facebook and Instagram owner Meta is reportedly in talks with European Union data protection regulators to launch an ad-free subscription version of its services in the region, as it faces challenges to its tracking and profiling practices that allegedly breach EU privacy laws.

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Posted 10/3/2023, 12:22:00 PM

Meta May Charge EU Users Up to $14 Monthly for Ad-Free Facebook and Instagram to Comply with EU Privacy Rules

Meta considering charging EU users $14/month for ad-free Facebook and Instagram if they don't consent to personalized ads
Would be attempt to comply with EU crackdown on targeted advertising
Potential monthly fees - $10.50 for desktop, $14 for mobile due to Apple/Google commissions
Ads based on user data integral to Meta's business model, but under pressure
Latest sign of EU's tough regulations forcing changes, e.g. $1.3B fine and delayed launch of Threads

businessinsider.com

Relevant topic timeline:

9/5/2023

Facebook’s unloved ‘News’ tab is going away in Europe

10/3/2023

Meta Considers Monthly Fee for Ad-Free Instagram and Facebook to Comply with EU Privacy Rules

Meta Platforms is considering implementing a monthly fee for ad-free access to Instagram and Facebook as a way to navigate European Union regulations.

10/3/2023

Meta Mulls Charging EU Users to Avoid Tracking Ads, Drawing Privacy Group Backlash