Millennials and Internet Driving Instant Coffee Market Growth to $35 Billion by 2023, Despite Challenges
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Global instant coffee market expected to grow significantly (CAGR of 5.11% in value and 2.88% in volume) thanks to millennials, reaching $35.97 billion by 2023.
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Asia Pacific holds the largest market share due to fast-growing economies like China and India.
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Growth driven by rising Internet usage and popularity among millennials.
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Fluctuating raw material costs and threat of substitutes like tea are challenges.
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Key players include Starbucks, Unilever, and Nestle.