Starbucks Aims to Eliminate Disposable Cups by 2030, Faces Challenges in Changing Customer Habits and Supply Chain

Starbucks aims to eliminate disposable cups by 2030 to reduce waste and emissions. This poses challenges around customer convenience and advertising.
Starbucks is piloting reusable cup programs and working on innovations to make disposable cups more sustainable, using less material and more recycled content.
Success requires changes across Starbucks' operations and supply chain. It also depends on customer willingness to change habits.
Reusable cups currently make up only a tiny fraction of Starbucks sales. Most cups still end up in landfills despite sustainability efforts.
Transitioning to reusables and more sustainable disposables involves extensive R&D into materials, manufacturing, and managing customer perceptions.

seattletimes.com

Relevant topic timeline:

9/12/2023

McDonald's to Phase Out Self-Serve Soda by 2032 Due to Changing Customer Habits

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McDonald's to Phase Out Self-Serve Drinks by 2032, Citing Shift to Digital Orders

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Starbucks Breeds Climate-Resistant Coffee to Protect Future of Bean Supply

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Starbucks Distributes New Climate-Resistant Coffee Trees to Protect Future Bean Supplies

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Posted 9/15/2023, 4:44:21 PM