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Nike Forecasts Improved Results in Second Half of 2022 as Discounts Ease and Costs Fall, But Faces Near-Term Slowdown

  • Nike expects improving conditions in 2H 2022 with easing discounts, lower costs, and possible higher prices. This should boost financial results.

  • Competition from rivals like Adidas and On Holding has put pressure on Nike this year along with weak demand.

  • Nike is cautiously planning for reduced markdowns and discounts for the rest of 2022 as promotional environment improves.

  • Nike will benefit from shift to casual gear but faces near-term sales declines at retailer Foot Locker as partnership recalibrates.

  • Key opportunities for Nike include better women's assortment, connecting with everyday runners, growth in trail running, and big sneaker launches like Devin Booker's shoe.

marketwatch.com
Relevant topic timeline:
Nike's financials remain strong, with solid revenue growth and a strong balance sheet, despite setbacks in sales and net income; inventory issues are improving, which should help expand profit margins; and the stock is trading at reasonable prices, making it a compelling opportunity for long-term investors.
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Nike's stock rose nearly 10% in premarket trading following a mixed earnings report, exceeding analysts' expectations and reiterating full-year revenue growth guidance.
Nike stock and its peers experience a rise after the company's earnings alleviate worries about discounting in sportswear, according to analysts.
Nike has surpassed Wall Street's profit expectations for the first quarter due to higher prices for its products, offsetting declining demand and persistent cost pressures, leading to an 8% increase in its shares.
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Nike's stock received a boost after surpassing quarterly profit expectations, but CEO John Donahoe acknowledged that the company's running business needs improvement.
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