Nike Forecasts Improved Results in Second Half of 2022 as Discounts Ease and Costs Fall, But Faces Near-Term Slowdown
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Nike expects improving conditions in 2H 2022 with easing discounts, lower costs, and possible higher prices. This should boost financial results.
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Competition from rivals like Adidas and On Holding has put pressure on Nike this year along with weak demand.
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Nike is cautiously planning for reduced markdowns and discounts for the rest of 2022 as promotional environment improves.
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Nike will benefit from shift to casual gear but faces near-term sales declines at retailer Foot Locker as partnership recalibrates.
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Key opportunities for Nike include better women's assortment, connecting with everyday runners, growth in trail running, and big sneaker launches like Devin Booker's shoe.