Nike Q1 Earnings Mixed: Revenue Misses, EPS Beats as China Sales Grow but North America Declines
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Nike reported Q1 revenue of $12.9B, missing estimates but earnings per share beat at $0.94.
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North America sales declined 2% but Greater China sales grew 5%.
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Nike Direct revenues rose 6%, digital sales up 2% though wholesale flat.
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Gross margin dipped 10 basis points to 44.2%. Inventories fell 10% to $8.7B.
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Nike didn't give guidance but said it's focused on scaling successes with consistency and speed.