Peloton and Lululemon Partner Up, Ending Rivalry and Expansion Struggles
-
Peloton and Lululemon, former rivals, are partnering together in a 5-year deal.
-
Lululemon will make Peloton-branded fitness clothing, ending Peloton's own fitness clothing line.
-
Lululemon will stop selling its Mirror fitness device and fitness classes by end of year.
-
Peloton classes will be available on Lululemon's app.
-
The deal helps both companies focus on their core strengths after struggling with expansion efforts.
