Peloton and Lululemon Announce Major Partnership Deal

Peloton and Lululemon enter 5-year partnership making Peloton exclusive digital fitness provider for Lululemon
Lululemon to be primary apparel provider for Peloton; some instructors to be brand ambassadors
Peloton to begin selling co-branded merchandise with Lululemon on Oct. 11
Lululemon to discontinue Mirror sales and app-only membership tier
Peloton shares surge 30% on news; Lululemon stock little changed
Partnership provides brand equity and customer acquisition benefits for both companies

yahoo.com

Relevant topic timeline:

8/23/2023

Peloton shares fall after posting wider-than-expected loss, falling sales due to Bike recall, seasonality

Peloton reported a wider-than-expected loss and a drop in new subscribers in its fourth fiscal quarter due to its recall of the Bike seat post and seasonal factors, causing shares to plummet; however, the company remains optimistic about its future and is implementing new strategies for growth.

8/31/2023

Lululemon gets mixed reception as sales stay strong (NASDAQ:LULU)

Lululemon Athletica Inc. reported strong sales growth, beating expectations and outperforming its peers in the yoga wear market, with revenue expected to reach $2.165B to $2.190B for the third quarter and $9.51B to $9.57B for the year.

9/27/2023

Peloton Partners with Lululemon, Acquires Mirror as Rival Product

Peloton's stock jumps after announcing a partnership with Lululemon that will result in the discontinuation of Lululemon's Studio Mirror exercise screen.