Report: YouTube concerned that Shorts will cannibalize long-form videos

YouTube Shorts, the platform's short-form video feature, is causing internal concerns about cannibalizing the core long-form video business due to a lack of consumer appetite and preference for short-form content, impacting ad revenue and click-through rates for advertisers.

9to5google.com

Relevant topic timeline:

8/1/2023

In challenge to TikTok, YouTube Shorts gains new creation tools like Collab and Q&As

Main topic: YouTube announces expanded suite of creation tools for YouTube Shorts to compete with TikTok and Instagram Reels. Key points: 1. YouTube Shorts is now being watched by over 2 billion logged-in users each month. 2. New tools include Collab for side-by-side videos, Green Screen for background effects, Cut for snipping clips, and Q&A sticker for audience interaction. 3. YouTube will test a mobile-first vertical live experience to help live creators get discovered in the Shorts feed. 4. YouTube will insert live videos in the Shorts feed, similar to TikTok, and lower eligibility requirements for monetization. 5. New features aim to encourage inspiration, such as bundling audio and effects from videos being remixed and saving Shorts to playlists. 6. YouTube will soon test recomposition tools to turn horizontal videos into Shorts. 7. The changes come in response to recent updates from TikTok and Instagram to enhance their short-form video platforms. 8. YouTube Shorts has seen significant growth and positive trends in watch time and monetization.

9/5/2023

YouTube Adds Shorts Links, Limits Links Elsewhere

YouTube now allows creators to link their Shorts videos to other videos on their channel, enabling them to drive viewers to long-form content, additional Shorts, livestreams, and more.

9/21/2023

YouTube Launches New App to Make Video Editing Easier for Creators

YouTube has introduced a new app called YouTube Create, which provides creators with easy-to-use and free tools to make Shorts and longer videos, addressing challenges such as editing and access to creative features like stickers and effects.

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Posted 9/4/2023, 7:05:00 AM