Rolex’s direct retail stake may shake up a big seller’s market

Rolex's acquisition of Swiss retailer Bucherer threatens the position of Britain's Watches of Switzerland Group (WoS), which generates half of its sales from Rolex timepieces, as WoS may face competition from its biggest supplier and see sales come under pressure.

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Relevant topic timeline:

8/24/2023

Breaking News: Rolex Acquires Storied Retailer Bucherer

Rolex has surprised the watch industry by acquiring renowned retailer Bucherer, raising questions about the future structure of the brands.

8/25/2023

Watches of Switzerland shares plunge by a quarter after Rolex buys retailer Bucherer

Luxury watchmaker Rolex's acquisition of watch retailer Bucherer has caused a 25% drop in the value of the Watches of Switzerland Group, although the group insists the move is solely for succession planning and not a strategic entry into the retail market.

9/7/2023

Breitling CEO on 'crazy' growth in watch market; why Rolex-Bucherer deal isn't a threat

Breitling, the Swiss watch brand, is experiencing growth in sales and revenue, with the launch of its new Navitimer watches in smaller sizes and the inclusion of brand ambassadors Charlize Theron and Misty Copeland appealing to female watch collectors and new enthusiasts. The company is also expanding its physical retail presence, offering a unique shopping experience in its boutiques. The CEO, Georges Kern, highlights the importance of physical retail for customers to fully experience the brand and make a physical purchase. The luxury watch industry is still growing, particularly in emerging markets, and the demand for analog watches remains strong, providing an emotional and tangible product in the digital age.