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Salesforce Predicts AI Will Drive $194 Billion In Online Holiday Sales

Online retailers are advised to use discounts, customer-friendly return policies, and AI tools to capture sales during the upcoming holiday season as global online sales are predicted to reach $1.19 trillion, with the US accounting for $273 billion, according to Salesforce's holiday forecast.

forbes.com
Relevant topic timeline:
Holiday sales in the United States are expected to grow at their slowest pace in five years, as consumers are cautious due to dwindling savings and concerns over the economy, with online shopping expected to be a bright spot.
Holiday retail sales are expected to increase in 2023 despite slowing growth, with inflation moderating and e-commerce playing a significant role.
US retail sales, excluding automotive, are expected to rise by 3.7% over the holiday shopping season, indicating a return to pre-pandemic levels of holiday spending, driven by a more normal inflation environment and consumers' willingness to spend on experiences, electronics, and dining out.
Amazon plans to hire 250,000 U.S. workers for the holiday shopping season, a significant increase compared to previous years, as it focuses on expanding next-day delivery for shoppers, contrasting with other retailers who are expecting reduced consumer spending and will hire fewer workers.