Spotify Launches 'Jam' Feature for Real-Time Group Playlist Control

Spotify launches new social feature Jam that allows up to 32 people to collaboratively control a real-time playlist by blending musical tastes.
Jam builds on Spotify's existing multi-user playlist technology like Blend and Duo Mix, but designed for group listening like at a party.
Host can invite others via Bluetooth, QR code, social media link; up to 32 can join the private Jam session.
Jam uses Spotify's personalization tech to generate song suggestions based on the group's collective tastes.
Jam rolling out Sept 26 globally; part of Spotify's push to add value and retain premium subscribers despite recent price hikes.

techcrunch.com

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Posted 9/26/2023, 7:02:10 AM