Posted 9/15/2023, 5:03:45 AM
WhatsApp Denies Plans to Show Ads Despite Meta's Push to Monetize the Chat App
- WhatsApp denies exploring ads on the chat app, says it has no plans to show ads
- Some Meta teams evaluated showing ads in contact lists, but WhatsApp says not testing or working on this
- Analysts speculate Meta will eventually monetize WhatsApp through ads like Instagram
- Meta currently monetizes through WhatsApp Business, which charges merchants for services
- Recently changed WhatsApp Business pricing and categories to increase revenue
- Click-to-WhatsApp ads reached $1.5 billion revenue run rate with 80% growth last year
- Exploring payments integration and ways to monetize Broadcasting feature
- Taking steps toward monetizing 2B+ WhatsApp users, but has scrapped plans to show ads in the past
