Posted 9/15/2023, 1:10:00 PM

WhatsApp Denies Report it is Exploring Ads and Fees to Boost Revenue

WhatsApp's head denied a Financial Times report that the messaging platform was exploring advertisements to boost revenue.
The FT report said Meta teams were discussing showing ads in WhatsApp contact lists, but no final decisions were made.
The report also said Meta was considering charging a subscription fee for ad-free WhatsApp.
WhatsApp has over 2 billion monthly active users, but generates little revenue compared to Meta's overall business.
Meta CEO previously said WhatsApp and Messenger would drive the company's next wave of sales growth.

reuters.com

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9/15/2023

WhatsApp Denies Plans to Show Ads Despite Meta's Push to Monetize the Chat App

Meta has denied reports that it is considering integrating ads into WhatsApp, stating that it has no plans to do so and is instead focusing on monetizing the messaging app through WhatsApp Business.