WhatsApp Denies Report it is Exploring Ads on Platform Despite Meta Pushing Monetization

WhatsApp head denies Financial Times report that messaging platform was exploring ads to boost revenue
Teams at Meta were discussing showing ads in WhatsApp chats and charging a fee for ad-free use, per sources
WhatsApp has over 2 billion monthly active users but limited revenue compared to Meta overall
Meta CEO Zuckerberg said WhatsApp and Messenger business messaging will drive next sales growth wave
Any move to add ads to WhatsApp could prove unpopular with users

dawn.com

Relevant topic timeline:

9/15/2023

WhatsApp Denies Plans to Show Ads Despite Meta's Push to Monetize the Chat App

Meta has denied reports that it is considering integrating ads into WhatsApp, stating that it has no plans to do so and is instead focusing on monetizing the messaging app through WhatsApp Business.