Porsche's Bespoke Program Lets Customers Create Their Dream Car, But Expect an 8-Year Wait
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Porsche's Sonderwunsch program allows customers to fully customize their dream Porsche, working with designers and engineers.
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Customers can request extreme modifications like a Panamera convertible or 911 updates.
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There is currently an 8 year waitlist and $100K minimum fee to start a Sonderwunsch project.
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The customization process can take several years from start to finish.
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911 models are the most popular for customization, but the new Taycan is also attracting interest.