Coca-Cola Uses AI to Create New Sugar-Free Flavor Envisioning a Positive Future

Coca-Cola created a new flavor, Coca-Cola Y3000 Zero Sugar, using AI to interpret insights from fans about the future.
Coca-Cola is emphasizing a vision of a "positive future" with the new flavor and associated marketing campaign.
Consumers can access an interactive hub via QR code to visualize their surroundings through an AI "futuristic lens".
Coca-Cola collaborated with fashion brand Ambush on a merchandising line related to the new flavor.
The new AI-created flavor is sugar-free, departing from Coke's traditional sugary formulas.

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