AI video editing startup Capsule is launching its product to the public, aiming to help content and marketing teams produce videos ten times faster by leveraging AI, addressing pain points in video editing, and offering an approachable user interface. The technology, which runs in the browser, allows users to add text, motion graphics, and generate components like headlines and images through AI. Capsule is also developing collaboration features and plans to open up its video scripting language to the community.
YouTube has announced new AI-powered tools for creators, including AI-generated photo and video backgrounds, AI video topic suggestions, and music search, signaling a shift in how digital creators make and structure their content.
YouTube has introduced a new app called YouTube Create, which provides creators with easy-to-use and free tools to make Shorts and longer videos, addressing challenges such as editing and access to creative features like stickers and effects.
YouTube's head of music, Lyor Cohen, expressed his enthusiasm for artificial intelligence (AI) at the Made on YouTube event, stating that AI tools can open up a new playground for creativity and usher in a new era of musical creativity. Warner Music Group CEO, Robert Kyncl, proposed a path forward where AI enthusiasts can benefit from the technology while artists who are wary of it are protected. YouTube is also developing AI-powered tools for creators, such as Dream Screen and a search function that acts like a music concierge.
Google is expanding its use of artificial intelligence (AI) to enhance video creation on YouTube, introducing features such as AI-powered backgrounds, an app for simpler video shooting and editing, and data-driven suggestions for creators. Additionally, Google is developing an advanced AI model called Gemini, which combines text, images, and data to generate more coherent responses, potentially propelling its AI capabilities ahead of competitors. The tech giant is betting on AI to enhance its suite of products and drive its growth.
YouTube for Android is testing a redesign that replaces the Library tab with a new "You" tab, breaking consistency with other Google apps and reflecting a resemblance to social media apps like Instagram.
YouTube has introduced a new advertising package called "Spotlight Moments" that uses Google AI to identify popular videos related to specific cultural events, allowing advertisers to serve ads across a branded YouTube channel. This is one of several AI-powered advancements by YouTube, alongside campaigns like Video Reach and Video View. Google is using generative AI to transform how ads are sold and placed, including creating assets for ads and integrating ads into its conversational search experience.
Artificial intelligence is revolutionizing content creation for videos and podcasts, with AI tools being used for script development, voiceovers, editing, and thumbnail creation by content creators on platforms like YouTube, offering greater convenience and enhancing production quality.
