AI labeling, or disclosing that content was generated using artificial intelligence, is not deemed necessary by Google for ranking purposes; the search engine values quality content, user experience, and authority of the website and author more than the origin of the content. However, human editors are still crucial for verifying facts and adding a human touch to AI-generated content to ensure its quality, and as AI becomes more widespread, policies and frameworks around its use may evolve.
The Associated Press has released guidance on the use of AI in journalism, stating that while it will continue to experiment with the technology, it will not use it to create publishable content and images, raising questions about the trustworthiness of AI-generated news. Other news organizations have taken different approaches, with some openly embracing AI and even advertising for AI-assisted reporters, while smaller newsrooms with limited resources see AI as an opportunity to produce more local stories.
Artificial intelligence can benefit authors by saving time and improving efficiency in tasks such as writing, formatting, summarizing, and analyzing user-generated data, although it is important to involve artists and use the technology judiciously.
SEO professionals in 2023 and 2024 are most focused on content creation and strategy, with generative AI being a disruptive tool that can automate content development and production processes, although it has its limitations and standing out from competitors will be a challenge. AI can be leveraged effectively for repurposing existing content, automated keyword research, content analysis, optimizing content, and personalization and segmentation, but marketers should lead with authenticity, highlight their expertise, and keep experimenting to stay ahead of the competition.
Local journalism is facing challenges due to the decline of revenue from advertising and subscriptions, but artificial intelligence (AI) has the potential to save time and resources for newsrooms and unlock value in the industry by optimizing content and improving publishing processes. AI adoption is crucial for the future of local news and can shape its development while preserving the important institutional and local knowledge that newsrooms provide.
AI technology is making it easier and cheaper to produce mass-scale propaganda campaigns and disinformation, using generative AI tools to create convincing articles, tweets, and even journalist profiles, raising concerns about the spread of AI-powered fake content and the need for mitigation strategies.
Dezeen, an online architecture and design resource, has outlined its policy on the use of artificial intelligence (AI) in text and image generation, stating that while they embrace new technology, they do not publish stories that use AI-generated text unless it is focused on AI and clearly labeled as such, and they favor publishing human-authored illustrations over AI-generated images.
Blogger Samantha North uses AI tools to generate ideas and elements of her blogs, but still values the importance of human expertise and experience in creating valuable content for her readers.
