Apple Ties Samsung in Customer Satisfaction for First Time in 20 Years

For the first time in 20 years, Apple loses sole title as winner of American Customer Satisfaction Index (ACSI) for personal computers.
Samsung ties Apple with a score of 83 in ACSI's 2023 electronics study based on over 14,000 respondents.
Samsung surges 2% year-over-year to tie Apple, boosted by high satisfaction with its tablet offerings.
Desktops scored highest at 84, laptops were second at 80, and tablets lowest at 76 in ACSI metrics.
According to ASCI data, Samsung now offers an equal customer experience to Apple's finely tuned hardware and software.

9to5mac.com

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