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Apple Stores Get Colorful New Displays for iPhone 15 and Apple Watch Series 9 Launch

  • Apple recreated colorful zoom effect from Apple Watch Series 9 launch video for in-store displays.

  • Displays feature Series 9 watches appearing to zoom out of the number 9, like launch video.

  • Apple Stores have new watch table display with bursts of color.

  • iPhone 15 Pro and iPhone 15 displays play off Titanium and Newphoria taglines.

  • New Apple Watch and iPhone models available in stores starting today.

9to5mac.com
Relevant topic timeline:
Main topic: Apple Watch set to receive a major redesign in 2022. Key points: 1. The upcoming Apple Watch, called "Watch X," will be the 10th edition of the device. 2. Apple plans to introduce the most significant redesign of the Apple Watch since its launch in 2015. 3. Previous annual updates to the Apple Watch have been minor, with only small changes or additions.
The Apple Watch Series 9 and second-generation Apple Watch Ultra will have upgraded sensors, components, and a focus on speed, efficiency, and accuracy, including a new version of the heart rate sensor and an all-new "U2" ultra wideband chip for improved location tracking.
Apple will announce its next generation of mobile products, including the iPhone 15 and the Apple Watch Series 9 and Apple Watch Ultra, at its upcoming Wonderlust event, with the Ultra expected to have significant design improvements and both watches potentially featuring upgraded sensors and processors.
Apple will unveil the Watch Series 9 and Watch Ultra 2 at its September 12 event, featuring a new optical heart rate sensor, improved sensors and components, and a focus on performance and speed.
Apple has announced the second-generation Apple Watch Ultra with a brighter display, faster chip, new gestures, and enhanced features for water activities, starting at $799.
Apple has unveiled the Apple Watch Series 9 and Apple Watch Ultra 2, as well as the iPhone 15, iPhone 15 Pro, and iPhone 15 Pro Max, all featuring advanced features, improved performance, and new designs, with prices starting at $399 for the Apple Watch Series 9 and $799 for the iPhones. Additionally, the iPhone and AirPods will now have USB-C connectors, and iCloud+ will offer new storage options, while iOS 17 will be released as a free software update on September 18.
The Apple Watch Series 9 and Apple Watch Ultra 2 have double the storage capacity of previous models, providing more space for apps and media.
The Apple Watch Ultra 2 has a new screen that is the brightest of any Apple Watch, with a maximum brightness of 3,000 nits, along with new features such as Double Tap for control and the Modular Ultra watch face.
The Apple Watch Series 9 features a new S9 chip that enables faster performance, on-device Siri processing, and a new gesture called Double Tap, enhancing the user experience of the smartwatch.
The Apple Watch Ultra 2, designed for outdoor adventures, boasts a longer battery life and faster performance with the new S9 SiP processor, while also featuring a brighter display that is easily visible in any lighting conditions.
Apple has announced that watchOS 10, which includes new features such as widgets, redesigned system apps, and advanced workout features, will be available starting September 18 for Apple Watch Series 4 and newer models.
Apple did not announce the Black Apple Watch Ultra, iPhone 15 Ultra, multiple USB-C accessories, color-matching USB-C cables for iPhone, Thunderbolt support for new iPhones, or new iPads and Macs at its recent event.
The "Double Tap" feature, a new way of interacting with the Apple Watch Series 9 and Apple Watch Ultra 2, will not be available at launch but will be added via a software update next month.
Apple announced upcoming product releases, including the new Apple Watch Series 9, AirPods Pro with USB Type-C, and Apple Watch Ultra, all available for pre-order on September 2. Other deals include an RTX 4070 GPU, Anker PowerCore Slim 10,000mAh power bank, Apple Watch SE, and a 34" Dell ultra-wide gaming monitor.
The new Apple Watch Ultra 2 is available for order, but some configurations are facing shipping delays, with certain band options still available for September 22 delivery.
The Apple Watch Series 9 models have the same battery capacities as the Series 8 models, while the Apple Watch Ultra 2 has a slightly larger battery but the same battery life as the original Ultra.
The Apple Watch Ultra is on sale for $700, offering a more affordable alternative to the new Apple Watch Ultra 2, while Apple's FineWoven MagSafe Wallet and HomePod 2 are also seeing discounts at $56 and $285 respectively.
Apple CEO Tim Cook opens the company's Fifth Avenue store in New York to celebrate the release of the iPhone 15 lineup, Apple Watch Series 9, and Apple Watch Ultra 2, as customers eagerly flock to get their hands on the new devices.
The Apple Watch Series 9 is recommended for those who don't already own a Series 7 or Series 8, as it offers the same features and more, while the Series 7 is only worth buying at a heavily discounted price due to its similar features.
The Apple Watch Ultra 2 and Series 9 teardowns by iFixit reveal no significant hardware changes, confirming that the new Double Tap feature is just a software update, but also highlighting the difficulty of disassembling the models due to tiny screws and strong glue.
Google will unveil new devices, including the Pixel Watch 2, at its upcoming event in New York City, with leaked renders showing it will come in four colors and have improved battery life.
Apple is rumored to be bringing microLED display technology to the Apple Watch Ultra, with the display expected to launch in either 2025 or 2026, and plans to eventually incorporate the technology into other products such as iPhones, iPads, and Macs to reduce reliance on Samsung.
The Apple Watch Ultra 2 has a similar physical design to its predecessor, but it offers notable improvements in features and performance, such as a faster processor, increased storage, a brighter display, longer battery life, and new features like double tap gesture support and on-device Siri with health access. However, these upgrades may not be compelling enough for those who already own the previous model.
Early adopters of the Apple Watch Series 9 and Apple Watch Ultra 2 can now access the new double tap gesture with the public beta of watchOS 10.1, which allows users to interact with their watch without touching the display, making it more convenient for tasks when the other hand is occupied.
The new Double Tap gesture for Apple Watch Series 9 and Ultra 2 allows users to perform actions in compatible apps without tapping the screen, such as silencing alarms or dismissing notifications, by pinching together their index finger and thumb twice.
The Apple Watch Series 9 offers upgraded internals and new features like Double Tap gesture controls and onboard Siri queries, making it a promising device for iOS users and a worthy upgrade from previous models.
Samsung is reportedly developing a "Galaxy Watch Ultra" model with a MicroLED display that would be too expensive for the standard Galaxy Watch 7, potentially challenging Apple's Watch Ultra.