Posted 9/29/2023, 7:37:57 PM
Meal Kit Pioneer Blue Apron Acquired by Wonder Group for $103 Million After Years of Struggles
- Blue Apron, once a leader in meal kit delivery, agrees to $103 million acquisition by Marc Lore's Wonder Group
- Blue Apron went public in 2017 but struggled with competition, executive turnover, and falling customer base
- Pandemic briefly revitalized Blue Apron in 2020 but demand dropped as lockdowns ended
- Blue Apron continued to post losses, leading to exploration of going private or selling
- Wonder Group sees synergies between its food delivery business and Blue Apron's meal kits
