Google Cracks Down on Spam Emails with New Rules Starting 2024

Google will enforce new anti-spam rules for bulk email senders starting in 2024, including sender authentication, easy unsubscribe, and spam rate thresholds.
Bulk senders must authenticate emails, allow one-click unsubscribes within 2 days, and stay under a spam threshold to reach Gmail inboxes.
The rules aim to cut down on spam, phishing, and malware by requiring best practices from bulk senders with over 5,000 daily emails.
Gmail already blocks 99.9% of unwanted emails but is tightening defenses as technology improves.
Yahoo has already agreed to adopt the new bulk email policies to provide users the most secure experience.

techcrunch.com

Relevant topic timeline:

10/3/2023

Google Cracks Down on Email Spammers with New Gmail Rules

Google is implementing measures to make it harder for spammers to send messages to Gmail users by requiring emailers who send over 5,000 messages per day to provide a one-click unsubscribe button and authenticate their email address.

10/3/2023

Google and Yahoo Announce New Anti-Spam Measures to Protect Email Users from Unwanted Messages

Google is implementing new inbox protection measures, including email authentication and a one-click unsubscribe option, to prevent Gmail users from receiving unwanted spam messages. These measures will also be implemented by Yahoo in the near future.

10/4/2023

Google and Yahoo Team Up to Fight Spam in New Email Authentication Rules

Google's Gmail will require bulk senders to authenticate their emails starting in February 2024 in an effort to combat spam and improve cybersecurity.

10/4/2023

Gmail Cracks Down on Spam with New Unsubscribe Rule and Ongoing Security Efforts

Gmail will soon require bulk email senders to include a single-button opt-out option, while also implementing a blue verification checkmark system, in an effort to reduce spam and protect users from unwanted messages.

10/8/2023

Microsoft Warns Office 365 Users to Authenticate Emails or Risk Being Marked as Spam by Gmail

Microsoft has warned users of its 365 email service to authenticate outbound messages in response to Google's stricter anti-spam rules for bulk senders, emphasizing the importance of maintaining deliverability and reputation when sending large volume emails.

Topics

Posted 10/3/2023, 4:18:15 PM

Google Cracks Down on Spam Emails with New Rules Starting 2024

Google will enforce new anti-spam rules for bulk email senders starting in 2024, including sender authentication, easy unsubscribe, and spam rate thresholds.
Bulk senders must authenticate emails, allow one-click unsubscribes within 2 days, and stay under a spam threshold to reach Gmail inboxes.
The rules aim to cut down on spam, phishing, and malware by requiring best practices from bulk senders with over 5,000 daily emails.
Gmail already blocks 99.9% of unwanted emails but is tightening defenses as technology improves.
Yahoo has already agreed to adopt the new bulk email policies to provide users the most secure experience.

techcrunch.com

Relevant topic timeline:

10/3/2023

Google Cracks Down on Email Spammers with New Gmail Rules

10/3/2023

Google and Yahoo Announce New Anti-Spam Measures to Protect Email Users from Unwanted Messages

10/4/2023

Google and Yahoo Team Up to Fight Spam in New Email Authentication Rules

Google's Gmail will require bulk senders to authenticate their emails starting in February 2024 in an effort to combat spam and improve cybersecurity.

10/4/2023

Gmail Cracks Down on Spam with New Unsubscribe Rule and Ongoing Security Efforts

10/8/2023

Microsoft Warns Office 365 Users to Authenticate Emails or Risk Being Marked as Spam by Gmail