Posted 10/3/2023, 4:06:47 PM
Google Cracks Down on Email Spammers with New Gmail Rules
- Google making changes to Gmail to prevent spam
- Will require senders of over 5,000 emails per day to have one-click unsubscribe button
- Senders also must authenticate email address to prove they own domain
- May not deliver emails from senders with high spam rates (over 0.3%)
- Working with Yahoo to implement same changes starting in February 2024
- Ongoing fight against spammers who exploit open systems like email
- Changes could impact some legitimate marketers who email aggressively
