Google's New Privacy Sandbox in Chrome Raises Concerns Over Increased Tracking

Google's new Privacy Sandbox features in Chrome will track users to serve targeted ads, replacing third-party cookies. This has raised privacy concerns.
Instead of cookies, Chrome will now directly access browsing history to summarize "Topics" and enable ad retargeting.

-Safari and Firefox already block third-party cookies by default. Specialist private browsers like DuckDuckGo and Brave also prioritize no tracking.

You can toggle Chrome's Privacy Sandbox settings off individually in Chrome's Ad Privacy settings. However, it's unclear if this stops data collection.
If you don't pay for software, your data is likely the product. We need to rethink our own data's value.

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