Google shows the receipts for compliance with enhanced EU transparency regulations

Google is expanding its Ads Transparency Center in compliance with the Digital Services Act to provide greater insight into how targeted ads are served in the EU, and is also launching a Transparency Center to detail how safety policies are enforced and plans to publish more detailed policy reports in the future.

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8/8/2023

Tech companies are selling your privacy back to you

Main topic: The impact of privacy-focused ads on consumer awareness and purchasing decisions. Key points: 1. The popularity of data laws has led to a resurgence of privacy-focused ads. 2. Compliance with data privacy regulations has become a selling point for companies. 3. Privacy and security concepts are complex, making it challenging for marketers to convey them accurately in catchy slogans. Consumers should look for claims that companies can stand behind and high-level staffing to support their privacy and security claims.

8/17/2023

Google’s new Transparency Center outlines its product policies, reporting tools and more

Main topic: Google's new Transparency Center and its purpose to inform users about product policies and enforcement. Key points: 1. The Transparency Center collects existing resources and policies to educate users on how Google creates and enforces its policies. 2. Users can learn about Google's policy development process, transparency reports, policies by product or service, and reporting tools. 3. The hub includes statistics on actions taken by Google to ensure safety, such as blocking bad ads, removing YouTube videos, and eliminating URLs with CSAM from search results. Hint on Elon Musk: Elon Musk is a prominent entrepreneur and business magnate known for his involvement in companies like Tesla, SpaceX, and Neuralink. He is known for his ambitious goals in advancing technology and his outspoken nature on social media.

9/8/2023

Google Rolls Out Privacy Sandbox in Chrome to Give Users More Control Over Ads

Google has made its Privacy Sandbox available in the latest Chrome update, aiming to help advertisers deliver targeted ads and give users more control over their personal data. Advertisers can show ads to specific audiences and measure their campaign effectiveness, while Chrome users can customize their ad preferences for a more personalized experience.

9/10/2023

Google Pushes Ahead with Controversial Ad Topics API for Tracking and Ads Despite Privacy Concerns

Google is moving forward with its Ad Topics API, a web tracking and ad approach that brings Chrome closer to advertisers, despite objections from the industry, raising concerns about internet privacy and a conflict of interest for Google.

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Posted 8/25/2023, 8:17:00 PM