Google Rolls Out Privacy Sandbox in Chrome to Give Users More Control Over Ads
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Google has rolled out Privacy Sandbox in Chrome to help advertisers deliver targeted ads while giving users some control over data sharing.
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Advertisers can now integrate Privacy Sandbox APIs to measure campaign effectiveness and target ads to specific audiences.
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Chrome users can set ad preferences to get more customized ads based on interests.
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Privacy Sandbox aims to help advertisers adapt to the eventual phasing out of third-party cookies in Chrome.
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While framed as benefiting users, Privacy Sandbox changes appear geared toward appeasing advertisers and regulators.