Google and Email Providers Announce New Security Features to Reduce Spam in 2024
- Google launching new Gmail security features in 2024 to reduce spam and malware
- Bulk senders sending over 5,000 messages per day must validate identity and include unsubscribe button
- Senders must process unsubscribe requests within 2 days
- Emails may not be delivered if sender's spam rate is too high
- Yahoo and other providers implementing similar changes in 2024 to improve email hygiene
![](https://assets2.cbsnewsstatic.com/hub/i/r/2023/10/03/d7ae5b23-812f-4722-9c25-466f8b22e5a5/thumbnail/1200x630/2a34c45bb6665c1c2c3ee726046b4608/gettyimages-1008258358.jpg?v=42bbcea0e3eaab3fb7d470f54c86b0bd)