Google's Privacy Sandbox Allows Personalized Ads Without Third-Party Cookies
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Google's Privacy Sandbox APIs allow interest-based ad targeting in Chrome without third-party cookies.
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Topics API tracks browsing history to target ads based on interests.
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Protected Audience API enables remarketing while limiting cross-site tracking.
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Privacy Sandbox aims to improve on current tracking methods but still enables personalized ads.
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Some industry voices criticize Privacy Sandbox as a Google power grab over ad targeting.