Google's "Enhanced Ad Privacy" feature, which allows websites to target users with personalized ads based on their browsing history, is facing backlash as more people are being presented with the notification and expressing concerns about privacy. The feature, part of Google's Privacy Sandbox project, uses the Topics API to determine users' interests without relying on third-party cookies. However, some developers claim it may enable browser fingerprinting, and both Apple and Mozilla have expressed privacy concerns and declined to adopt it.
Google is deprecating its standard Safe Browsing feature in Chrome and moving users to Enhanced Safe Browsing, which provides real-time phishing protection but raises privacy concerns.
Google is moving forward with its Ad Topics API, a web tracking and ad approach that brings Chrome closer to advertisers, despite objections from the industry, raising concerns about internet privacy and a conflict of interest for Google.
Google's Chrome browser has introduced a new privacy-related screen that allows users to adjust their settings for enhanced ad privacy, offering options to turn off ad topics, site-suggested ads, and ad measurement for maximum privacy.
Google is releasing ChromeOS 117, bringing Material You design and several usability improvements to Chromebooks, including redesigned Quick Settings and a new notifications section with a privacy indicator.
The Electronic Frontier Foundation is urging users to disable certain Privacy Sandbox settings in Google Chrome or consider switching to Mozilla Firefox or Apple Safari in order to protect their online privacy, as Chrome's Privacy Sandbox does not actually provide true privacy or function as a sandbox.
