Google is reportedly working on a feature that would allow users to react to their Gmail inbox with emoji, although details on its availability and limitations are still unclear.
Google is renewing its campaign to pressure Apple into adopting the RCS messaging protocol, highlighting the drawbacks of Apple's SMS-based iMessage system and advocating for a better texting experience for all users.
Gmail is introducing emoji reactions to emails, allowing users to quickly respond and add personality to their messages with a tap of an emoji.
Google Messages for web has been updated with new branding and animated emoji, highlighting Google's focus on its consumer messaging strategy.
Samsung has released an ad urging Apple to adopt the Rich Communication Services (RCS) messaging standard that Google has been promoting, highlighting the issues Android and iPhone users face when texting each other.
Google and Samsung are pressuring Apple to adopt Rich Communication Services (RCS) for iMessage, in an attempt to provide better cross-platform messaging for Android users, but Apple is unlikely to make the change due to the popularity of iMessage keeping users locked into its ecosystem.
Apple is rolling out the ability to react to messages with emojis and stickers in iOS 17.2, allowing users to customize their reactions and send them as full-size stickers.