Meta Considers $14/Month Ad-Free Facebook and Instagram for Europe to Bypass Privacy Rules

Meta considering charging European users $14/month for ad-free Instagram and Facebook to avoid needing consent for targeted ads.
Proposal is Meta's attempt to navigate strict EU privacy rules that require consent for targeted ads.
Meta has discussed the proposal, named "subscription no ads" (SNA), with EU regulators.
Unclear if regulators believe SNA is sufficient workaround to privacy rules.
Unlike Europe, SNA unlikely to launch in US where privacy rules don't apply.

cnbc.com

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Posted 10/3/2023, 1:30:44 PM