Posted 10/3/2023, 10:56:38 AM
Meta Mulls Charging for Ad-Free Instagram and Facebook in EU Amid Tighter Privacy Rules
- Meta may charge $14/month for ad-free Instagram for EU users
- It may also charge $17/month for ad-free Facebook and Instagram combined
- This is in response to EU court ruling requiring consent for data use
- Apple already requires opt-in consent for ad tracking with iOS 14
- Few users opted in, hitting Meta's revenue
- Court said companies should consider subscription models
- Prices are slightly less than Netflix's basic EU plan
- Could force regular users into ads or leaving platforms
- EU fined Meta $1.3B earlier this year for data transfer violations
- Tighter rules coming with 2024 Digital Markets Act
- Meta makes nearly 25% of revenue in Europe