Threads Failing to Gain Traction Compared to Rivals Despite Initial Popularity Surge

Threads is struggling to attract users compared to rivals like X, ranking near the bottom ahead of only Tumblr.
Threads initially gained millions of users after launch but growth has slowed.
Analysts say Threads benefited from backlash against X under Elon Musk but can't rely on that.
Meta is adding features to Threads like desktop access to make it more compelling.
Analysts say Threads needs a unique identity beyond an Instagram alternative to become a major player.

cnbc.com

Relevant topic timeline:

7/11/2023

Threads and the Social/Communications Map

This article discusses the launch of Meta's new social network, Threads, and its potential impact on Twitter. - The author analyzes the meme tweeted by Mark Zuckerberg and its connection to Threads being a Twitter clone. - The article explores the evolution of social media and user-generated content, highlighting the rise of TikTok. - The author presents a new Social/Communications Map that categorizes different social networks based on sorting algorithms and user-generated content. - The article examines the changes made by Twitter and Instagram in their timeline algorithms and the potential consequences of these changes. - The author questions whether Threads will be successful in attracting users and whether Twitter should focus on its core strengths to compete.

7/11/2023

Threads and the Social/Communications Map

The main topic of the article is the competition between Meta's Threads and Twitter, and the potential impact of Threads on Twitter's user growth. Key points: 1. Meta CEO Mark Zuckerberg tweeted a meme that hints at the differences between Threads and Twitter, suggesting that Threads is stealing what Twitter and Elon Musk have always wanted. 2. The article discusses the evolution of social media and user-generated content, highlighting the rise of TikTok and its algorithmic approach to content discovery. 3. The author presents a Social/Communications Map that categorizes different social media platforms based on their sorting algorithms and the type of content they prioritize. 4. The article explores the changes Twitter and Instagram have made to their platforms, with Twitter moving towards algorithmic selection and Instagram focusing on user-generated content. 5. The author speculates on the potential success of Threads and the impact it could have on Twitter, questioning whether users abandoned Twitter because of the platform itself or because it was difficult to get started.

8/28/2023

Friend.tech threatens to punish users if they use copycat apps

Friend.tech, a decentralized social media app, has faced backlash for punishing users who use forks or copycat versions of its platform by forfeiting their existing points, leading to criticism from the crypto community. Additionally, the app has experienced a decline in key metrics following its public launch.

9/7/2023

Meta's Threads Reaches 100M Users in 5 Days Thanks to Existing Tech Stack and Infrastructure

Threads, a new app developed by Meta, reached over 100 million users in just five days after its launch, making it the most successful app launch ever, with plans to make it compatible with other social networks and decentralized platforms in the future.

9/26/2023

Meta's Threads App Gaining Traction, But Faces Growth Hurdles and Privacy Concerns

Threads is developing a feature that will enable users to delete their account without deleting their Instagram account, but it will not be available until December; meanwhile, data projections indicate that Threads will struggle to compete with X (formerly Twitter) and is expected to have a smaller user base compared to other social media platforms.

10/24/2023

5 Ways Brands Can Boost Authenticity on Social Media in 2024

In 2024, social media trends suggest prioritizing user-generated content, leveraging AI tools for content creation, focusing on TikTok and LinkedIn as top-performing platforms, and shifting social media KPI focus towards engagement and shares to monitor authenticity.

10/24/2023

Twitter clone Pebble shutting down 5 weeks after rebranding due to lack of growth

Main topic: Pebble, a Twitter clone created by ex-Twitter employees, is shutting down due to slow growth and intense competition. Key points: 1. Pebble, formerly known as T2 Social, was created by ex-Twitter employees and recently rebranded. 2. The company was not growing quickly enough for investors to believe it would succeed in a crowded field of competitors. 3. Current users will have the opportunity to download their personal archives, and there is potential for a reinvention of the platform in the future.

Topics

Posted 9/26/2023, 10:00:01 AM

Threads Failing to Gain Traction Compared to Rivals Despite Initial Popularity Surge

Threads is struggling to attract users compared to rivals like X, ranking near the bottom ahead of only Tumblr.
Threads initially gained millions of users after launch but growth has slowed.
Analysts say Threads benefited from backlash against X under Elon Musk but can't rely on that.
Meta is adding features to Threads like desktop access to make it more compelling.
Analysts say Threads needs a unique identity beyond an Instagram alternative to become a major player.

cnbc.com

Relevant topic timeline:

7/11/2023

Threads and the Social/Communications Map

7/11/2023

Threads and the Social/Communications Map

8/28/2023

Friend.tech threatens to punish users if they use copycat apps

9/7/2023

Meta's Threads Reaches 100M Users in 5 Days Thanks to Existing Tech Stack and Infrastructure

9/26/2023

Meta's Threads App Gaining Traction, But Faces Growth Hurdles and Privacy Concerns

10/24/2023

5 Ways Brands Can Boost Authenticity on Social Media in 2024

10/24/2023

Twitter clone Pebble shutting down 5 weeks after rebranding due to lack of growth