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Morgan Stanley Gives Advisors AI Assistant Using GPT-4 to Free Up Time

  • Morgan Stanley is first major Wall Street firm to put a bespoke AI assistant based on GPT-4 in employees' hands.
  • The AI assistant gives financial advisors speedy access to bank's database of research to free up time spent on questions.
  • Advisors will need to phrase questions in full sentences like speaking to a human instead of keywords.
  • The assistant is the first in a series of AI tools planned, including one that summarizes client meetings.
  • Morgan Stanley says the AI requires a completely different approach than previous technology efforts.
cnbc.com
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