Despite its age, Apple has managed to increase its share of smartphone sales by converting Android users and appealing to teenagers, with the iPhone now accounting for over 50% of smartphones sold in the US and claiming around 20% of global smartphone sales.
Samsung and Apple tied for the ACSI 2023 award for personal computing, ending Apple's 20-year streak as the sole winner, with Samsung's tablets likely contributing to their increased customer satisfaction.
Samsung is the leading mobile phone brand in 95 countries, dominating the market share in many nations, although it struggles in China where it holds a tiny market share of 1.78%.
Samsung was the second-biggest smartphone brand in the US in Q2 2023 but sold fewer smartphones than Apple, with other Android brands performing poorly.
The smartphone market in North America is experiencing a 12% decline in phone purchases, leading companies such as Samsung, Google, and Apple to focus on premium phone options to offset the overall sales decline, with Google being the only brand to see an increase in sales; however, the market is still moving towards premium smartphones as people are not replacing their devices as frequently as before.
Samsung Electronics is expected to experience an 80% decline in earnings for the third quarter, primarily due to the struggling semiconductor segment, while its display and smartphone units may see some improvement in margins.
Samsung Electronics is expecting a 78% drop in operating profit for the quarter ended September, with revenue at approximately 67 trillion South Korean won ($50.02 billion), reflecting an 11.5% increase from the previous quarter and slightly higher than analyst expectations.
In Q2 2023, Apple's iPhones dominated the global smartphone market with four models in the top four positions, surpassing Samsung's Galaxy phones, which struggled in the high-end segment, showing that Apple's quality outshines Samsung's quantity.
Samsung emerged as the top smartphone brand in Q3 2023, surpassing Apple and other competitors, despite a decline in overall market shipments.
The smartphone market is showing signs of recovery, with only a 1% decline in Q3 2023, but vendors should remain cautious due to geopolitical uncertainties and ongoing adjustments in sales channels and component inventories, according to a report by Canalys. Samsung maintained its position as the market leader, followed by Apple, while Xiaomi and Transsion experienced success in emerging markets. Huawei also made a strong comeback with the release of the Mate 60 series, although its availability is currently limited to China.
Samsung tops global smartphone market in Q3 2023 with a 20% market share, despite lower sales compared to the previous year, as the market begins to recover.
