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Spotify CEO Originally Doubted Streaming But Co-Founder's Optimism Helped Overcome Early Obstacles

  • Spotify CEO Daniel Ek originally thought a music streaming platform was a "terrible idea" when co-founding the company in 2006.

  • Ek was convinced the music industry was declining but had the idea to pay artists based on number of listens.

  • After selling his previous company, Ek focused on the streaming idea despite reservations about getting music licenses.

  • Spotify launched in 2008 after nearly running out of money several times trying to secure licenses over 18 months.

  • Ek credits co-founder Martin Lorentzon's optimism for helping Spotify become a streaming giant despite early challenges.

fortune.com
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