Taco Bell Goes All In on Breakfast with New $1.49 Tacos and National Taco Day Pass

Taco Bell is adding breakfast tacos to its menu for the first time starting October 12. The $1.49 tacos have eggs, cheese, and a choice of bacon, sausage or potato.
Taco Bell has focused on promoting breakfast over the past year amid increased competition, even enlisting Pete Davidson to apologize for past breakfast flops.
Breakfast sales have jumped 9% since the Davidson ads, but still only account for 6% of sales compared to 25% for McDonald's.
Taco Bell is bringing back its $10 Taco Lover's Pass for 2 days to celebrate National Taco Day and drive digital rewards enrollment.
Parent company Yum Brands aims to grow Taco Bell's digital sales to $7 billion this year, noting members spend 35% more after joining rewards.

cnn.com

Relevant topic timeline:

8/22/2023

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American Mom in Norway Goes Viral for Videos on Norwegians' Obsession with 'Tacofredag' and 'White People Tacos'

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Taco Bell Wins 'Taco Tuesday' Trademark Battle After 4 Decades of NJ Restaurant's Claim

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Posted 10/3/2023, 12:00:00 PM