Threads Adds Keyword Search to App and Web to Better Compete with Twitter

Threads, Meta's competitor to Twitter, has added keyword search to better compete with features on Twitter.
The keyword search feature rolled out on September 7, 2023 and is available in English and Spanish in countries like the US, India, Mexico, and Argentina.
Threads has lost many active users since its July 2023 launch but still has a large userbase excited for keyword search.
Users have been requesting keyword search for a while, with some commenting "this is glorious" and "thank you for this basic function."
The update also added keyword search to Threads' web version, but it's unknown when it will roll out to other languages.

dexerto.com

Relevant topic timeline:

7/13/2023

KAL’s cartoon

This article discusses the possibility of Meta's Threads app surpassing Twitter in popularity and mentions a cartoon by KAL in The Economist.

7/11/2023

Threads and the Social/Communications Map

This article discusses the launch of Meta's new social network, Threads, and its potential impact on Twitter. - The author analyzes the meme tweeted by Mark Zuckerberg and its connection to Threads being a Twitter clone. - The article explores the evolution of social media and user-generated content, highlighting the rise of TikTok. - The author presents a new Social/Communications Map that categorizes different social networks based on sorting algorithms and user-generated content. - The article examines the changes made by Twitter and Instagram in their timeline algorithms and the potential consequences of these changes. - The author questions whether Threads will be successful in attracting users and whether Twitter should focus on its core strengths to compete.

7/11/2023

Threads and the Social/Communications Map

The main topic of the article is the competition between Meta's Threads and Twitter, and the potential impact of Threads on Twitter's user growth. Key points: 1. Meta CEO Mark Zuckerberg tweeted a meme that hints at the differences between Threads and Twitter, suggesting that Threads is stealing what Twitter and Elon Musk have always wanted. 2. The article discusses the evolution of social media and user-generated content, highlighting the rise of TikTok and its algorithmic approach to content discovery. 3. The author presents a Social/Communications Map that categorizes different social media platforms based on their sorting algorithms and the type of content they prioritize. 4. The article explores the changes Twitter and Instagram have made to their platforms, with Twitter moving towards algorithmic selection and Instagram focusing on user-generated content. 5. The author speculates on the potential success of Threads and the impact it could have on Twitter, questioning whether users abandoned Twitter because of the platform itself or because it was difficult to get started.

8/5/2023

Threads is getting a web version and a search function 'in the next few weeks'

Main topic: Threads users getting a web version and improved search function. Key points: 1. Threads is getting a web version for desktop access. 2. The current search function is limited and can only surface other accounts. 3. The new features could attract early adopters and increase engagement.

8/9/2023

Threads now lets you share posts directly to Instagram DMs

Main topic: Meta's updates to Threads to challenge Elon Musk's X (rebranded Twitter) and improve user engagement. Key points: 1. Meta added the Send on Instagram option, allowing Threads users to publish their posts directly to Instagram DMs. 2. The platform introduced custom alt text for photos and videos, improving accessibility for users. 3. Meta made it easier to tag profiles in Threads posts and verify identity on fediverse platforms like Mastodon.

8/15/2023

Google Chrome will summarize entire articles for you with built-in generative AI

Main topic: Google's AI-powered Search Generative Experience (SGE) is getting a new feature that can summarize articles you're reading on the web. Key points: 1. SGE can already summarize search results to save time. 2. The new feature, called "SGE while browsing," provides AI-generated key points from freely available articles. 3. Google is also adding improvements to SGE, including the ability to hover over words for definitions and easier understanding of coding information.

9/7/2023

Meta Expands Threads App Keyword Search Globally, Bringing It Closer to Parity with Competitor X

Meta's Threads app is expanding its keyword search functionality beyond Australia and New Zealand to most English- and Spanish-speaking countries, following user demand for this feature.

9/11/2023

Threads Blocks Broad Search Terms to Curb Misinformation, But Critics Worry it Stifles Access to Credible Information

Meta's new app, Threads, is blocking searches for "potentially sensitive" keywords, including "vaccines" and "covid," in an effort to prevent the spread of controversial and misinformation content, leading to criticism that users may be unable to access valuable information or resources.

Topics

Posted 9/7/2023, 8:04:50 PM

Threads Adds Keyword Search to App and Web to Better Compete with Twitter

Threads, Meta's competitor to Twitter, has added keyword search to better compete with features on Twitter.
The keyword search feature rolled out on September 7, 2023 and is available in English and Spanish in countries like the US, India, Mexico, and Argentina.
Threads has lost many active users since its July 2023 launch but still has a large userbase excited for keyword search.
Users have been requesting keyword search for a while, with some commenting "this is glorious" and "thank you for this basic function."
The update also added keyword search to Threads' web version, but it's unknown when it will roll out to other languages.

dexerto.com

Relevant topic timeline:

7/13/2023

KAL’s cartoon

This article discusses the possibility of Meta's Threads app surpassing Twitter in popularity and mentions a cartoon by KAL in The Economist.

7/11/2023

Threads and the Social/Communications Map

7/11/2023

Threads and the Social/Communications Map

8/5/2023

Threads is getting a web version and a search function 'in the next few weeks'

8/9/2023

Threads now lets you share posts directly to Instagram DMs

8/15/2023

Google Chrome will summarize entire articles for you with built-in generative AI

9/7/2023

Meta Expands Threads App Keyword Search Globally, Bringing It Closer to Parity with Competitor X

Meta's Threads app is expanding its keyword search functionality beyond Australia and New Zealand to most English- and Spanish-speaking countries, following user demand for this feature.

9/11/2023

Threads Blocks Broad Search Terms to Curb Misinformation, But Critics Worry it Stifles Access to Credible Information