Facebook Still Dominates for Users, But TikTok Takes the Crown for Time Spent

Facebook is the most used social network, but TikTok users spend the most time per day watching videos.
Tumblr has very few users now, but those who use it are highly engaged, spending almost 3 hours per day.
Twitter's Threads app has small user base but high engagement of almost 2 hours per day.
25% of people check social media constantly due to FOMO; 50% say it has negative effects.
59% say social media contributes positively to their social lives and relationships.

pcmag.com

Relevant topic timeline:

9/5/2023

TikTok job postings point to social features to help it compete with Meta

TikTok is looking to enhance its social networking features and expand its messaging capabilities in order to build meaningful connections between users and retain and grow user engagement.

10/1/2023

Study Reveals Most Teens Are Glued to Phones for Up to 16 Hours Daily, Raising Concerns Over Tech Addiction

A recent study found that smartphones have become a constant companion for kids and teens, with the average amount of time spent on phones being 4.5 hours per day and some spending up to 16 hours, with social media apps being the most popular choice.