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TikTok job postings point to social features to help it compete with Meta

TikTok is looking to enhance its social networking features and expand its messaging capabilities in order to build meaningful connections between users and retain and grow user engagement.

engadget.com
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This article discusses the launch of Meta's new social network, Threads, and its potential impact on Twitter. - The author analyzes the meme tweeted by Mark Zuckerberg and its connection to Threads being a Twitter clone. - The article explores the evolution of social media and user-generated content, highlighting the rise of TikTok. - The author presents a new Social/Communications Map that categorizes different social networks based on sorting algorithms and user-generated content. - The article examines the changes made by Twitter and Instagram in their timeline algorithms and the potential consequences of these changes. - The author questions whether Threads will be successful in attracting users and whether Twitter should focus on its core strengths to compete.
The main topic is that TikTok is making changes to comply with the EU's Digital Services Act (DSA). Key points include: 1. TikTok users in the European Union will soon be able to switch off the platform's content-selection algorithm. 2. The DSA requires popular platforms to offer users the choice to see content recommendations that are not based on tracking and profiling. 3. TikTok is launching its first ads transparency library and expanding its research API in preparation for DSA compliance. 4. Other platforms like Instagram and YouTube will also have to offer users the same choice under the DSA. 5. TikTok's algorithmic recommendations have been credited for its success, but the EU legislation now requires users to have the option to deny personalization. 6. TikTok will also make changes to search results and content sorting for users who deny personalization. 7. TikTok is implementing additional changes, such as banning personalized ads for users aged 13-17 and providing an additional content reporting option. 8. TikTok will provide more transparency around its moderation decisions and inform users about content that violates its policies or local laws. 9. These changes will apply in the European Union and may also apply in the UK.
Main topic: TikTok's changes for users in the European Union to comply with the Digital Services Act (DSA). Key points: 1. Users will have the ability to decide whether or not to let algorithms power their For You page (FYP). 2. Search results will be comprised of popular videos in their region and content in their preferred language. 3. TikTok will introduce an alternative FYP and additional reporting options for European users.
The increasing popularity of short, TikTok-style songs on social media platforms does not solely dictate the length and format of pop music, as the music industry has a long history of being influenced by technological advances and commercial needs.
According to a survey by Reviews.org, Facebook is the most addictive social media platform, while TikTok users spend the most time watching videos, averaging 2 hours and 44 minutes per day.
TikTok is rolling out TikTok Shop in the US, aiming to convert the app's influence into a new revenue stream by allowing users to buy products within the app through videos with shopping buttons.
TikTok has implemented a new internal software called MyRTO to monitor and enforce its return-to-office policy by tracking badge swipes and requiring employees to explain "deviations" from expected in-person attendance.
TikTok is launching a new tool that allows creators to label their AI-generated content and is testing automatic labeling of AI content, aiming to increase transparency and prevent confusion or misinformation.
The workplace productivity suite Lark used by TikTok employees features a channel called "Meet Cute" where employees can post personal ads for potential romantic partners, sparking concerns about the company's role in employees' personal lives.
TikTok is testing a new feature that integrates Google Search into its in-app search results, aiming to become a one-stop shop for users' online activities.