TikTok Tests Showing Google and Wikipedia Results In-App to Keep Users from Leaving as Gen Z Shifts Search Behavior

TikTok is testing showing Google Search results directly in the TikTok app. The feature was spotted in testing by an app researcher.
TikTok is also testing showing Wikipedia entries directly in its own search results, as part of an effort to keep users within the app.
A Google executive observed that young internet users are now turning to TikTok and Instagram instead of Google Search to find information online.
The Google executive claimed around 40% of young people look to social apps instead of Google when searching for something like a place to eat.
Google argues that the behavior shift shows its search business has healthy competition, as it faces an antitrust trial focused on search.

techcrunch.com

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Posted 9/21/2023, 11:39:51 PM