Meta Thailand is using AI to enhance the performance of ads and optimize return on investment for businesses, while also focusing on their Reels service to compete with TikTok, leveraging their large user base and personalization technology to drive engagement and increase ad impressions.
TikTok is looking to enhance its social networking features and expand its messaging capabilities in order to build meaningful connections between users and retain and grow user engagement.
The launch of TikTok Shop is changing the qualitative experience of being on the app, as users are now seeing more ads and product-focused content, disrupting the personal feel of the For You page.
TikTok is testing a new feature that integrates Google Search into its in-app search results, aiming to become a one-stop shop for users' online activities.
YouTube is expanding its AI technology offerings, including customizable green screen backdrops, automatic language dubbing, AI insights, and AI-assisted music search, as it aims to attract more creators and compete with TikTok in the short-form video space.
Creators on TikTok were approached by a company called StartupHelper, which offered a brand deal to promote a service that would create AI clones of people to attend virtual job interviews, but the offer quickly raised ethical concerns and the company went dark online.
TikTok is testing a monthly subscription service that offers an ad-free experience, but it is currently only available in one market outside of the U.S. and may not be expanded further.
A new trend on TikTok allows users to recreate their high school yearbook photos with a '90s twist using an AI generator called "Epik - AI Photo Editor."
A deepfake MrBeast ad slipped past TikTok's ad moderation technology, highlighting the challenge social media platforms face in handling the rise of AI deepfakes.
Falsehoods are being spread on TikTok through the use of A.I.-generated voices, allowing creators to manipulate public opinion and share misinformation with mass audiences.
